The Effect of Price and Promotion on Increasing Sales Volume at Panglong Tarclo Jaya

Authors

  • victori anta STIM Sukma Medan
  • Nurhayati Nurhayati

Keywords:

Price, Sales Volume, Promotion

Abstract

Panglong Tarclo Jaya is a company engaged in the supply of building materials. Very often companies experience a decrease in sales volume caused by several factors such as price and promotion. This study aims to determine whether price and promotion affect sales volume at Panglong Tarclo Jaya. The results of this research show that the better the price and promotion, the higher the sales volume. Partially, the price variable has no significant effect on sales volume, but the promotion variable has a significant effect on sales volume. But simultaneously the price and promotion variables have a positive and significant effect on sales volume.

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References

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Published

2023-05-26

How to Cite

anta, victori, & Nurhayati, N. (2023). The Effect of Price and Promotion on Increasing Sales Volume at Panglong Tarclo Jaya. Jurnal, 1(1), 5–11. Retrieved from https://ijosthes.org/index.php/j/article/view/8

Issue

Vol. 1 No. 1 (2023): June 2023

Section

Articles

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Copyright (c) 2023 victori anta, Nurhayati Nurhayati

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.